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Sample Referral E-mails
An E-mail communication from your client to a referred prospect is the weakest referral method. Unless the referred prospect
has a high degree of trust with the client and the subject line is well constructed, there is a good chance the e-mail will either
not be read or just very briefly skimmed.
If an e-mail is the only realistic choice you have, construct the e-mail in a similar manner to a letter but with these two
additions:
* Make it short and to the point
* Develop more of a sense of urgency
Most people will not read a long e-mail and e-mail is thought of as an immediate communication--a communication method
requiring immediate or near immediate action.
Business to Business E-mails
E-mail one
E-mail two
Personal E-mails
E-mail one
E-mail two
A dozen referral letters that have proven to work are included in the Workbook, purchase it here
Subject Headings that have proven to get e-mail opened: Subject headings must be personal--always use the person’s
first name in the subject--and must arouse interest. Because this is an e-mail for one person to another and they both know
each other well, you can use a subject line that sounds a bit spamish and it will still be opened. The extravagant subject lines
of spammers work when the e-mail is from friend to friend or colleague to colleague. You must keep the claims grounded in
reality.
(First name), don’t tell me you don’t care (about what? they’ll open the e-mail)
(First name), I’ve (lowered, increased, whatever) (sales, costs, whatever) by % (works in B2B situation where the referrer has
reason to believe the prospect has much the same problem)
(First name), I have to tell you about this before (name) finds out (uh, oh! am I in trouble?)
More than a dozen more E-mails and subject headings that work are included in the Workbook
Do you have examples of E-mails that work? Send them to us and we’ll post them with the proper attribution:
info@mccordandassociates.com
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